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Just Finished Setting Up My Business Website and Social Media, What Is Next?

Recently, I attended an after hours networking reception in my home town to introduce myself and learn about the business community just recently. It was a rather quaint reception with around 100 people. The reception was rather informal and there were business owners from every kind of business. While interacting with a group of business people, I overheard a conversation from a gentleman as he explained how thrilled he was about completing his website and social media to promote his business. You could hear the excitement in his voice about having accomplished such a daunting goal all on his own. He told the group of people with him that he had to learn each of the processes which were rather challenging. But, as he stated, "I got it done." I could see how proud he was of his accomplishment. Someone asked him, "How are you going to have the website and social media updated to ensure that your customers would be continuously engaged?" His excitement was qu